Residential Real Estate Marketing

Great – so now you understand how the marketing process works and the concept of the sales funnel. You won the lease listing and you need to lease the property. Now you need to get a lot of qualified tenants to see it in order to book showings.

But where do you start? You’ve never run a great marketing campaign before and barely know how to use Google. How can you make sure you maximize your approach?

The marketing plan below should begin to be executed immediately after the acceptance of the residential listing agreement between seller and broker.

1. 1. Proper staging
2. 2. Professional Photographs & Video
3. 3. Prepare Marketing Assets
   1. – Flyers
   2. – Signage
   3. – Digital Ads and Video Ads
4. 4. Traditional Marketing
   1. – Direct Advertising
   2. – Print Advertising
   3. – International Advertising
5. 5. Digital Marketing
   1. – Websites
   2. – Facebook Ads
   3. – Instagram Ads
   4. – YouTube Ads
   5. – Email Marketing
   6. – Remarketing Ads

6. 6. Follow up

You will notice that there are three major marketing verticals, digital, traditional and direct. These three areas of focus are the best way to reach potential tenants. In order to market correctly to these verticals, you will need professional quality marketing materials. This requires a professional photographer, good copy writing and graphic design for flyers, postcards and other promotional materials.

Controlling emotions is key to all sales transactions. Real Estate heightens emotions due to the price points and due to the fact that a buyer will actually spend their life living there.

The secret marketing plan laid out in this course includes the steps that will get the property listing in front of thousands and thousands of potential renters in a short period of time.

Picture the real estate market as an apple tree. The potential renters are the apples. In the past, you would have to search through the leaves and pick an apple but that apple might not be the best one. In order to pick more apples we invented a machine to shake the tree and every single branch at once. When the shaking starts, all the apples fall onto the ground and right into a basket. That way the very best apple in the tree can be found. For a Landlord, that represents the renter who will offer the absolute highest price for the property and is well qualified.

Having a great marketing plan is like have the machine that shakes the tree. Accomplishing the plan in the areas mentioned and you will get tens of thousands of impressions, hundreds of clicks and dozens of leads. It starts with a proven plan and that is what we are going to discuss in more detail.

Tip: You can download the marketing checklist for free at wearerealty.com/marketing