Nurture Leads

Finding new leads is a real challenge. Even more so is driving those leads to make a purchase and moving them down the sales funnel – also known as lead nurturing.

To tackle the job well, you need excellent sales skills. This is all about closing the deal.

Here are some ways to turn leads into customers:

• Don’t let your leads feel like another number in your marketing list. Make them feel special.
• Offer an item of value to build trust in exchange for their information.
• Build rapport with the lead by finding a common liking.
• If someone asks for information, be sure to give it as quickly as possible to help make a speedy decision.
• Keep in touch as often as possible (without being annoying!) to stay in the minds of people.
• Create a sense of urgency and scarcity to trigger action.
• Give incentives to encourage them to make a purchase right now, using bonuses and special deals.

The most experienced agent will never narrow negotiations down to one issue (the price) because this allows for one winner and one loser versus both winning.