Property Website

Each property needs its own webpage. This acts as the central point for all of your digital marketing. To target the buyer’s market and show up in Google’s organic search results, you will need to optimize the website verbiage – known as SEO or search engine optimization – and graphic displays. Additionally, there is a balance between having too many images, which can slow down the website’s response time, and too few images, which will impact viewer bounce rate (meaning the potential buyer leaves the site).

There are SEO and image optimization experts available to help boost the website’s visibility and increase your Google ranking. Certainly, cultivating their expertise is the best path to take as there are many moving parts to improving its “signal” within the millions of websites nestled in a Google search.

To give you a jump-start, here are a few tips:

• – Make sure your website is responsive to fit all screen sizes.
• – Optimize your images for clarity and increase website loading time. Keep in mind that, currently, search engines analyze text more easily than images. Use images and make sure they are accurately labeled (using keywords related to your site and the image are ideal).
• – Important keywords are still needed on the website (e.g. “homes for sale in Orange County”) but do not overload the text with a keyword jumble. Google will penalize your website which makes you less visible in search results.
• – High quality content is number one. Follow the EAT method: Expertise – Authoritativeness – Trustworthiness.

Content includes your web copy and blogs or articles you provide to visitors who may only be in the information seeking stage of the Buyer’s Journey.