Course Process
Part 1Introduction
Part 2Listings
Part 3Marketing
Part 4Acquisitions
Part 5Escrow Process
Part 6Close
Lecture 37Introduction
Lecture 38Compliance
Lecture 39Referrals
Lecture 40Closing Gifts
Lecture 41Additional Services

Additional Services

Staying in Touch and Offering Additional Services After Closing

Closing a transaction doesn’t mark the end of your relationship with a client—it’s the beginning of a long-term partnership. Staying in touch after the close builds loyalty, fosters trust, and creates opportunities for repeat business and referrals. For residential income property clients, offering additional services like property management can position you as a trusted advisor and provide valuable solutions to help clients maximize their investments.

This lesson explores the importance of staying connected with clients and highlights how WE ARE REALTY’s full-service property management can make their investments truly turnkey.

Why Stay in Touch After Closing?

  1. Build Long-Term Relationships

    • Staying in contact demonstrates your commitment to your clients beyond the transaction.
    • Builds trust and increases the likelihood of repeat business.

  2. Encourage Referrals

    • Happy clients are more likely to recommend you to friends, family, and colleagues.
    • Maintaining a connection keeps you top-of-mind when they hear of someone needing an agent.

  3. Show Value as a Resource

    • Providing updates, market insights, or additional services establishes you as a knowledgeable and reliable resource.
    • Helps clients navigate challenges and make informed decisions about their properties.

How to Stay in Touch

1. Schedule Regular Check-Ins

  • Reach out periodically to ask how their property is performing or if they need assistance.
  • Use milestones like anniversaries of their purchase to reconnect.

Sample Check-In Email:
Subject: One Year Since Your Investment—How’s It Going?

Hi [Client’s Name],

I hope this message finds you well! Can you believe it’s been a year since you purchased [Property Address]? I wanted to check in to see how everything is going and if there’s anything I can assist you with—whether it’s advice on market trends, property management, or future investments.

I’d love to hear how things are going. Let me know if you have any questions or if there’s anything I can do to help!

Best regards,
[Your Name]

2. Share Market Updates and Resources

  • Send newsletters or personalized updates about market trends, rental rates, or investment opportunities.
  • Highlight topics relevant to residential income properties, such as tax incentives or maintenance tips.

3. Leverage Social Media

  • Stay connected by engaging with your clients on platforms like LinkedIn, Instagram, or Facebook.
  • Share success stories, helpful resources, and updates about your services.

4. Offer Seasonal or Annual Reviews

  • Provide an annual report of their property’s performance, including market value, rental trends, and maintenance recommendations.

Introducing Additional Services

For residential income property owners, additional services can provide solutions that make their investments easier to manage and more profitable.

WE ARE REALTY Full-Service Property Management

Why Offer Property Management?

  • Many clients, especially first-time investors, may not have the time, experience, or interest to manage their property effectively.
  • Turnkey management ensures their investment is well-maintained and optimized for performance.

What We Offer:

  1. Tenant Placement: Marketing vacancies, screening tenants, and handling lease agreements.
  2. Rent Collection: Ensuring timely payments and managing delinquent accounts.
  3. Maintenance and Repairs: Coordinating routine upkeep and addressing emergency issues.
  4. Financial Reporting: Providing detailed reports on income and expenses.
  5. Legal Compliance: Staying up-to-date on local landlord-tenant laws and regulations.

Available Areas:

  • WE ARE REALTY currently offers full-service property management in select regions.

How to Introduce This Service to Clients:

  • During check-ins, mention the benefits of property management and how it can simplify their ownership experience.
  • Share success stories of other investors who’ve benefitted from WE ARE REALTY’s services.

Best Practices for Long-Term Client Engagement

  1. Keep Communication Personal

    • Tailor your messages to the client’s unique situation and property.

  2. Offer Value in Every Interaction

    • Share tips, insights, or services that demonstrate your expertise.

  3. Be Proactive

    • Anticipate client needs by offering solutions before they ask.

  4. Leverage Technology

    • Use the WE ARE REALTY platform to track client interactions, set reminders for follow-ups, and share market updates.

Case Study: Building Long-Term Relationships

Scenario: An agent helps a client purchase a 6-unit residential income property. After closing, the agent:

  1. Schedules a check-in three months later to discuss property performance.
  2. Shares a market update highlighting rising rental rates in the area.
  3. Introduces WE ARE REALTY’s property management services, which the client opts to use.

Result: The client is impressed with the agent’s follow-up and refers two other investors within the next six months.

Benefits of Offering Additional Services

  1. Increases Client Satisfaction

    • Turnkey solutions make property ownership easier and more profitable.

  2. Generates Recurring Revenue

    • Property management services provide ongoing income for the brokerage.

  3. Strengthens Your Brand

    • Offering comprehensive services sets you apart as a full-service real estate professional.

Next Steps

  1. Schedule Follow-Ups:

    • Review your client list and set reminders for regular check-ins.

  2. Introduce Property Management:

    • Identify clients who could benefit from WE ARE REALTY’s management services and start the conversation.

  3. Stay Top-of-Mind:

    • Share newsletters, market updates, or personalized recommendations to keep clients engaged.

Conclusion

Staying in touch with clients after closing and offering additional services like property management is a powerful way to build loyalty, encourage referrals, and grow your business. With WE ARE REALTY’s full-service property management, you can provide turnkey solutions that simplify your client’s investments and enhance their long-term success.

Next Lesson: Explore advanced techniques for generating new leads and expanding your network through your existing client base.

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