Digital media has engulfed the lives of the modern world. The accessibility of smart phones, laptops, iPads, smart watches and other smart devices have made information more accessible than ever before. Digital media is where the vast majority of your customers are consuming content and touches all demographics including age, socioeconomic and more.

This course is designed to introduce you to the available marketing channels that can be utilized to reach your ideal clients. This includes social media advertising, podcasting, video content, blog content and more. Understanding the most effective apps and websites and how to target your audience will produce the results your are looking for in your business.

Included in this course are several important skills needed to be successful with residential leasing:

• • – Understand digital media channels
  • – Introduction to social media advertising
  • – Introduction to podcasting and video content
  • – Introduction to blogging
  • – Creating lead capture landing pages
  • – Email marketing and Drip campaigns
  • – Digital sales and key word advertising

The course is taught by Robert Crawford, a seasoned Real Estate Broker licensed in California, Virginia and Florida. This course is NOT theoretical. Robert uses several of his recent ad campaigns to illustrate the process. Go in-depth with the financial and practical aspects of digital marketing. There is also a large focus on the common pitfalls and warning signs to watch for when launching a digital campaign.

By the end of this course you will not only have the blueprint for successfully grow your business using a variety of digital media channels and methods.